{"id":4430,"date":"2011-09-11T23:01:22","date_gmt":"2011-09-11T23:01:22","guid":{"rendered":"https:\/\/winetrout.a2hosted.com\/portfolio\/?post_type=portfolio&p=4430"},"modified":"2024-02-17T21:48:16","modified_gmt":"2024-02-17T21:48:16","slug":"zonelabs","status":"publish","type":"portfolio","link":"https:\/\/winetrout.com\/portfolio\/portfolio\/zonelabs\/","title":{"rendered":"Check Point – ZoneLabs"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\r\n

Senior Director – Digital & eCommerce<\/strong> | 2000 \u2013 2004<\/p>\r\n

Zone Labs Inc., now a division of Check Point Software, is the world\u2019s leader in \u201cinternet security\u201d products. I led a multi-million dollar eCommerce initiative, managing all aspects of online customer acquisition and eCommerce sales.<\/div>\r\n

THE GOAL<\/span><\/span><\/span><\/span><\/h3>\r\n

Grow sales and active users via a freemium software model, focused on getting consumers to download a free version of our product, Zone Alarm, and converting users to a paid version.<\/p>\r\n

THE SOLUTION<\/span><\/span><\/h3>\r\n
    \r\n
  • Acquisition – <\/strong>Paid ads, search engine marketing (SEM) and search engine optimization (SEO).<\/li>\r\n
  • Conversion – <\/strong>Convert free users to paid users using a combination of targeting email marketing, personalized messaging to highlight specific user benefits of the product, as as well as using push-notifications within the product to target users with personalized messaging based on product usage behavior.<\/li>\r\n
  • Analytics –<\/strong> Leverage customer data and advanced analytics to design campaigns and customer segmentation.<\/li>\r\n
  • Retention –\u00a0<\/strong>Leverage promotions, when necessary, to up-sell existing users into longer term commitments.<\/li>\r\n<\/ul>\r\n

    THE RESULTS<\/span><\/span><\/h3>\r\n
      \r\n
    • \r\n
      Sales<\/strong> – Grew online sales to ~$100mm per year in ARR.<\/div>\r\n<\/li>\r\n
    • Acquisition – <\/strong>Grew customer downloads from 0 to 30M.<\/li>\r\n
    • Conversion – <\/strong>Converted free users to paid users using a combination of targeting email marketing, personalized messaging to highlight specific user benefits of the product, as as well as using push-notifications within the product to target users with personalized messaging based on product usage behavior. Major focus on leveraging customer data and advanced analytics to design campaigns and customer segmentation.<\/li>\r\n<\/ul>\r\n\r\n

      [\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column][vc_column_text] Senior Director – Digital & eCommerce | 2000 \u2013 2004 Zone Labs Inc., now a division of Check Point Software, is the world\u2019s leader in \u201cinternet security\u201d products. I led a multi-million dollar eCommerce initiative, managing all aspects of online customer acquisition and eCommerce sales. THE GOAL Grow sales and active users via a…<\/p>\n","protected":false},"author":1,"featured_media":4682,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[33,36,39],"portfolio_tag":[],"class_list":["post-4430","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-b2b","portfolio_category-dtc","portfolio_category-electronics"],"acf":[],"yoast_head":"\nCheck Point - ZoneLabs - Rence Winetrout - Work Portfolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winetrout.com\/portfolio\/portfolio\/zonelabs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Check Point - ZoneLabs - Rence Winetrout - Work Portfolio\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] Senior Director – Digital & eCommerce | 2000 \u2013 2004 Zone Labs Inc., now a division of Check Point Software, is the world\u2019s leader in \u201cinternet security\u201d products. 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